Yes Jeff, I think that the heart of the JW religion is undergoing necrosis (word of the day!)
It is absolutely true that the propaganda is on sausage machine mode, same old drivel, all rehashed and the reason is that there is nothing new to say! What further can you add when you have been crying wolf for 138 years? What drives any new material now is rear guard action to keep the faithful from backsliding or daring to look outside of the org.
Nowadays the JW social club activities are far more important than doctrines and you can actually speak with your friends and go out on the town with them. Dogma is for dogs.
In all seriousness, I feel they have reached an impasse, possibly the end of the line. The death of the 1914 generation has left the GB with egg on their collective face with no credible alternative vision and even if the faithful sheep don't understand the enormity of the "generation" teaching failure; the GB most certainly do. Compounding this with adverse publicity, the financial burden of potential mass litigation and membership stagnation; it is not surprising that the heart of the organisation is dying.